Planet 10B is a practice that accelerates important projects for a world of 10 billion people. It works the whole arc of a project: stepping into project leadership, engaging communities to shape assumptions, building the data instruments that show whether dollars convert into outcomes, and making the public case through press, storytelling, and organizing.

Adam Werbach leads Planet 10B. He was the youngest national president of the Sierra Club, co-founded the Apollo Alliance, founded the resale-technology company Trove, and served as Global Head of Sustainable Shopping at Amazon. Across three decades he has paired technology, community engagement, and marketing to help environmental and infrastructure efforts earn public support and get built.

What services does Planet 10B offer?

Outcome dashboards and scorecards, civic data intelligence, pro-human AI, infrastructure and siting intelligence, public-data progress tracking, digital acquisition marketing, press and public relations, campaign management, coalition building, story/film/television production, civic engagement products, and embedding sustainability as a business metric.

Planet 10B

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